These days any utterance can instantly be broadcast worldwide through social media and then amplified on traditional news platforms. Videos of great or of bad spokespeople can go viral, undermining or building credibility as these individuals express the moral code of their organizations. This makes well-coached credible spokespeople more central to organizational reputation than ever.
The Credible Spokesperson
Building Trust Under Public Scrutiny
This is an honest book about how to spin your message honestly. Old public relations tools are out the window.Learn More